Our Strategy

SG1

Become the First choice Bank for Micro Customers

Requires deployment of a new service model, Digitalization of the customer experience, upskilling of teams and organizational changes.

SG2

Sustainable Financial Performance

Requires launching new products, diversifying funding sources, process optimization, strengthening risk management and compliance capabilities.

SG3

Become a Reliable Banking Rartner for Small Business Customers

Requires adaptation of the business model, lending processes and commercial approach to meet the specific needs of this customer segment.

SG4

Promoting Gender Equality, Quality Education and Climate Action

Requires integration of E&S considerations into Crystal’s credit policies, service offerings and internal practices.