Crystal Proud Supporter of Women Empowerment
Since 2016, Crystal has been a pioneer in advancing gender equality in Georgia as a signatory of the UN Women’s Empowerment Principles (WEPs). The company promotes women’s leadership, safe and inclusive workplaces, and economic empowerment through tailored financial and non-financial services.
Between 2020 and 2025, over 6,200 women gained access to financial literacy, entrepreneurial skills, and personal development opportunities through Crystal’s Buzz Georgia program, based on the Buzz Women Global 5C model (Cash, Care, Confidence, Climate, Community). In 2023, Crystal, in partnership with the Asian Development Bank, issued the South Caucasus’ first certified 25-million-GEL Gender Bond to support women-led micro, small, and medium enterprises, furthering economic empowerment and gender equality across the country.
Crystal continues to leverage its experience and impact in women’s empowerment to develop future initiatives that strengthen personal, social, and economic resilience for women nationwide.