OUR STRATEGY

The 17 Sustainable Development Goals (SDGs) were launched by the United Nations in 2015 to provide a universal set of targets and indicators designed to help countries eradicate poverty, protect the planet and promote prosperity for all. They built on the Millennium Development Goals to outline the tangible benchmarks by which sustainable development could be achieved.

At Crystal, we consider the SDGs to be of critical relevance to our mission and values and have chosen six to directly integrate into our corporate strategy. As a member of the United Nations Global Compact, we are obliged to monitor and report against our progress towards these key targets, and our policies and procedures ensure that they are fully integrated into our strategic goals. The SDGs serve as benchmarks by which we measure our conduct and provide defining principles that can guide our future strategy. We believe that these goals can only be achieved as a result of significant collective action across all sectors. We include here our direct strategic goals in relation to the SDGs, setting clear targets by which we can be scrutinised.

Achieve Gender Equality and Empower All Women and Girls

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  • Crystal –One of the first 5 companies to sign and endorse WEPs in Georgia and integrate gender equality across its core strategy and operations.
  • Crystal is a proud supporter of Economic and Personal Empowerment of Women and Young Girls, providing tailored financial and non-financial services.
  • Crystal’s HR and people-related policies and procedures ensure gender equality across the company, where women represent 57% of the workforce (688 female employees, as of 2024). We actively support the development of leadership skills among female employees through a range of initiatives, including targeted training, workshops, mechanisms to prevent sexual harassment, mentorship and other empowerment programs.
Reduce Inequality Within and Among Countries

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Take Urgent Action to Combat Climate Change and Its Impacts

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  • Crystal integrates climate action into its core business, combining green finance, partnerships and employee engagement to create measurable environmental impact.
  • In 2017, Crystal partnered with the Dutch Entrepreneurial Development Bank (FMO) to launch its first Green Finance, enabling clients to adopt energy-efficient technologies and reduce emissions. Through its green loan portfolio, in 2024, 23 million kWh of energy was saved and 3.5 million tonnes of CO2 emissions were prevented from being released into the environment.
  • Long-standing collaborations with GIZ supported rural energy-efficiency projects, while a 2023 partnership with the Asian Development Bank (ADB) issued the South Caucasus’ first certified gender bonds (GEL 25M), empowering women-led MSMEs with a focus on climate resilience.
  • Through the internal awareness campaign “Greenkassators”, over 1,000 employees engage in waste reduction, energy-saving initiatives and environmental awareness activities. The campaign is supported by an internal network of employees, named ‘Green Ambassadors’ in every Crystal branch and department, who motivate and guide colleagues in adopting sustainable practices.
  • To reduce the number of used kilowatts throughout the company, Crystal regularly announces motivational internal competition among its 48 Branches and headquarters – As a result, 37,252.4 kilowatts and 18,695.73 GEL were saved in 2024-2025.
  • Crystal reinforces employee engagement through volunteer initiatives. For the past two years, in partnership with Sadagi – the Georgian Cleaners’ Guild – employees have participated in large-scale clean-up activities in Gudauri, removing waste from alpine zones and supporting local environmental preservation.
  • Crystal reduced its paper usage, through the implementation of the e-signature system Signify
  • In 2025, five of Crystal’s branches transitioned to solar energy, aiming to reduce long-term energy expenses and strengthen energy resilience.
  • In 2020, Crystal won the Corporate Social Responsibility Award in the Sustainable Consumption and Production (SDG 12) category, presented by the UN Global Compact Network Georgia, in recognition of its efforts to promote responsible business practices aligned with SDG 12.