OUR STRATEGY

The 17 Sustainable Development Goals (SDGs) were launched by the United Nations in 2015 to provide a universal set of targets and indicators designed to help countries eradicate poverty, protect the planet and promote prosperity for all. They built on the Millennium Development Goals to outline the tangible benchmarks by which sustainable development could be achieved.

At Crystal, we consider the SDGs to be of critical relevance to our mission and values and have chosen six to directly integrate into our corporate strategy. As a member of the United Nations Global Compact, we are obliged to monitor and report against our progress towards these key targets, and our policies and procedures ensure that they are fully integrated into our strategic goals. The SDGs serve as benchmarks by which we measure our conduct and provide defining principles that can guide our future strategy. We believe that these goals can only be achieved as a result of significant collective action across all sectors. We include here our direct strategic goals in relation to the SDGs, setting clear targets by which we can be scrutinised.

End poverty in all its forms everywhere

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  • Crystal shall reach 145,000 households by 2025, which represents 25% of population. Our services will support these households to escape poverty through improved economic productivity. This is to be achieved by financial inclusion and access to critical skills and networks. Crystal shall provide its customers, in particular women, the youth and other special groups, with a set of financial and non-financial services tailored to their needs, as well as with access to a technological stack and to markets;
  • Thousands of Crystal’s successful customers shall indirectly act as role models for other members of the community, thus providing an example of how to overcome poverty and become economically prosperous.
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

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  • Crystal offers effective lifelong learning opportunities via its innovative consulting and advisory platform, which include online training, mentorship and networking opportunities; these aim to equip our customers with the critical knowledge, information and skills vital for economic success;
  • Crystal, within its E&S scope and business model, supports the development of entrepreneurial skills among the youth and women, leading to further employability and enhanced income-generation.
Achieve gender equality and empower all women and girls

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  • Crystal is one of just five Georgian companies who have supported Women’s Economic Empowerment (WEPs) since its instigation. Our HR and people related policies and procedures ensure gender equality throughout the company; of which 52% of employees are female (approximately 500). We also support the development of leadership skills for female employees through various activities such as training, workshops, mechanisms preventing sexual harassment and other;
  • Moreover, Crystal, with its special services (financial, non-financial) tailored to our female customers, will make a critical impact on their economic participation and well-being of their families.
Ensure access to affordable, reliable, sustainable and modern energy for all

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  • Crystal’s green loan portfolio will reach 50 million GEL by 2026, thus making a significant impact on the energy efficiency of our households, contributing positively to the prevention of climate change and lowering GHG emissions;
  • Besides which, we will assess Crystal’s carbon footprint, reduce emissions in the workplace and offset any remaining or unavoidable carbon emissions by 2025  Crystal will also contribute to tackling climate change, by becoming carbon neutral, caring for developing communities and preserving a biodiversity.
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

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  • Crystal’s financial inclusion services offer knowledge and investment to achieve greater productivity of customers; it is noteworthy, that Crystal targets on high-value added and labour-intensive sectors;
  • Our services are primarily targeted at promotion and support of entrepreneurship, which leads towards the development of MSMEs;
  • Youth is an important customer segments for Crystal being currently targeted through our CSR program – YES Georgia, as a pre-requisite for commercial proposition for young people; this will lead to improved economic participation of youth;
  • Finally, one of the high-priority sectors of investment for Crystal is tourism, whereas we are focused on sustainable practices, which among other promotes local culture.
Reduce inequality within and among countries

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  • We target the population under the bottom 40 per cent of earners, enabling them to tackle their vulnerable socio-economic positions and grow more resilient. This is achieved by supporting their entrepreneurial activities, and it consequently generates higher levels of income and improved household welfare;
  • Via diaspora related activities, Crystal shall not only reduce the cost of remittances (mainly improving the spread on currency exchange) but shall also foster total financial inclusion for a sizable number of Georgian economic migrants; thus, resulting in greater economic resilience for migrant families in Georgia.