Social Impact

Crystal’s Social Impact Measurement Methodology is the most direct way by which Crystal ensures that its services are positively affecting its customers. Data is collected from a large, representative sample of Crystal customers, by a combination of a quantitative survey and qualitative assessment in the form of structured interviews and focus groups.

The social impact measurement includes two sets of indicators, listed below. The impact is currently measured for business customers (those with greater than 25% of household income in entrepreneurial activity) who have maintained a relationship with Crystal for over two years.

Business Results
If at least two of the following six results are attained, within business development, social impact is considered to be achieved:

  • An increase of net income of over 10%;
  • Any improvement, expansion or capital investment in a business run or owned by our business customers (micro-businesses and rural businesses);
  • The introduction of new products, services or improvements to our existing utilities;
  • The expansion of personnel;
  • The development of new markets or sales channels (a new location, sales channel or customer segment);
  • Improve access to technology with the potential to increase productivity or reduce operational costs and risks.

Household Results
If at least two of the following six results are attained, within the domain of household welfare, social impact is considered to be achieved:

  • Investments in movable assets, home appliances or living conditions;
  • An improved capacity for savings, both informally and formally;
  • Assist in personal financial management for utilities and other regular payments;
  • Improved schooling for minors;
  • Improved access to healthcare;
  • Overall satisfaction and enhanced economic wellbeing.

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