Crystal’s Social Impact Measurement Methodology is the most direct way by which Crystal ensures that its services are positively affecting its customers. Data is collected from a large, representative sample of Crystal customers, by a combination of a quantitative survey and qualitative assessment in the form of structured interviews and focus groups.
The social impact measurement includes two sets of indicators, listed below. The impact is currently measured for business customers (those with greater than 25% of household income in entrepreneurial activity) who have maintained a relationship with Crystal for over two years.
If at least two of the following six results are attained, within business development, social impact is considered to be achieved:
If at least two of the following six results are attained, within the domain of household welfare, social impact is considered to be achieved: